In the midst of the Covid-19 pandemic, a need for access to digital communication is more prevalent than ever. So that we can remain connected, stay or get creative, participate in society, learn new skills and unify our humanness. We are connecting in new, transformative ways, with many brands taking opportune to either establish or dramatically grow

their digital presence also. Lockdown has birthed social media into a whole new dimension, with a recorded ‘25% increase in engagement on Instagram and TikTok in the past month and 72% increase on #ad content by influencers’. 

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CIRC_LAR + U hopes to bridge the action-value gap between circular fashion initiatives and their exposure, relevance and accessibility to the public through digital activism. By sharing circular fashion through mediums that inspire, motivate and captivate the imagination of possibilities. The 'art' of circularity, if you like... 

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CIRC_LAR + U hopes to shape persuasive narratives for circular fashion, by establishing a community of creative thinkers ready to challenge the norms of linear fashion. Where circular fashion is an inclusive discussion for all; with collective passion for systemic changes across the whole of the fashion industry.